Apple event summary: iPhone XS, XS Max and XR launched alongside a host of new gadgets
After months of anticipation, Apple has finally launched its 2018 iPhones today.
The firm’s launch event took place at the Steve Jobs theatre at its Apple Campus in California.
Apple revealed a range of new and exciting products – much to the delight of keen fans.
The three new iPhones are the iPhone XS, which will retail at £999, the iPhone XS Max which will retail at £1,099, and the iPhone XR which will retail at £749.
But Apple also launched a new Apple Series 4 Watch, which has a range of incredible features – including the ability to take ECG readings.
Thankfully, you don’t have long to wait to get your hands on the new smartphones.
Pre-orders open on Friday, and shipping will begin on the 21 September.
Apple event ends
Apple’s 2018 event has ended.
At the event, Apple announced a range of products:
– Apple Watch Series 4
– iPhone XS
– iPhone XS Max
– iPhone XR
We’ll have stories on all of these products, so make sure you check back on our site!
Apple’s 2018 iPhone pricing
Apple has announced the pricing for its new iPhones:
iPhone XR – £749
iPhone XS – £999
iPhone XS Max – £1,099
iPhone XR has new haptic touch feature
The iPhone XR has a new haptic touch feature.
This allows you to control it but touch the sides of the device – something we’ve never seen in an iPhone before.
It also feature FaceID, and the same A12 Bionic chip seen in the iPhone XS and iPhone XS Max.
While it only has a single rear camera, it’s a wide angle lens, meaning you can still take high quality photos.
Apple announces iPhone XR
Apple has announced its third new iPhone, the iPhone XR.
The smarpthone is made from aerospace grade aluminium, and has more durable glass.
It comes in six colours – white, black, blue, coral, yellow, red.
The screen is almost edgeless, with an LCD display.
iPhone XS has dual-Sim capability
iPhone XS has dual-Sim capability.
This could allow you to use two phone numbers on the same iPhone at the same time.
This dual-Sim capability requires support from carriers – which Apple says it is working on.
iPhone XS has new depth of field feature
The iPhone XS has a new depth of field feature.
Users can now take photos, and then adjust how blurred they’d like the background to be, using a new slider.
Apple demonstrated this on stage with a picture of a woman, blurring the background to create a Bokeh effect.
iPhone XS and iPhone XS Max camera updates
The camera in the iPhone XS and iPhone XS Max have been given an update, thanks to the A12 Bionic chip.
It has a dual 12MP camera on the back of the device, with a wide lens and telephoto lens.
On the front, is a true-depth camera system, which can be used to take Portrait Mode photos.
The A12 Bionic chip also improves the camera, automatically picking the right settings, and even fusing photos together.
Multiple-user augmented reality
During a demonstration, Apple showed that multiple users could use the augmented reality features in the new iPhone XS.
Three players took to the stage to play an arcade shooter game at the same time, from three different phones.
Sound improvements also mean that the game is even more immersive.
Apple hopes this will connect player digitally and in the real world.
iPhone XS and iPhone XS Max have A12 Bionic chips
Both the iPhone XS and iPhone XS Max have A12 Bionic chips.
This powerful processor is up to 50 per cent more energy efficient and faster than previous processors.
While the A11 was a 2-core design, the A12 Bionic chip has an 8-core design – allowing it to run more advanced machine learning.
Apple calls this a ‘breakthrough’ and says performance is ‘unmatched.’
Face ID improved for iPhone XS and iPhone XS Max
Apple’s facial recognition system, Face ID, is faster than ever before.
Users can simply look at their phone to unlock their device, and view notifications.
Apple says its the most powerful facial recognition system in any smartphone on the market.
iPhone XS and iPhone XS Max
The iPhone XS comes in a 5.8-inch display version of 6.5-inch display version, known as iPhone XS Max.
This makes it perfect for watching videos, taking photos, or gaming.
Both devices have a super-retina OLED HDR display, with fast typing and gaming response.
Sound quality is also excellent, thanks to powerful speaker and improved software.
Apple announces the iPhone XS
Apple has announced the iPhone XS, which it describes as its most advanced iPhone yet.
With a gold finish, it’s pretty stunning!
The screen is almost edgeless, and both the front and back are made from durable glass.
It comes in three finishes – gold, silver and space grey.
They’re protected with IP68, meaning they’re water resistant and dust proof.
Apple Watch Series 4 – full breakdown
For more detailed information about the Apple Watch Series 4, you can read our article here:
Apple Watch Series 4 colours and price
The Apple Watch 4 will be available in silver, gold, space grey, space black, and a new gold stainless.
Bands from previous models will also work with the new smartwatch.
Hermes and Nike have both also launched new watch straps.
Prices start at £399 or £499 with cellular.
It will be available to order from Friday, and available September 21.
Apple Watch Series 4 – key features
Key features of the Apple Watch Series 4 include:
2x faster performance
Can take ECGs
18-hour battery life
Watch has three new heart features
Apple has added three new heart features.
The first, is a notification for low heart rate, while the second is related to heart rhythm.
Apple Watch can now screen you for heart arrhythmias – something that many people don’t know.
Finally, a new electrical heart sensor allows you to take an ECG through the Watch.
Apple Watch Series 4 can detect falls
Apple Watch Series 4 can even detect falls.
We can’t imagine who would need to use this feature – I can’t see many elderly people getting Apple Watches…
Apple says it’s ‘nice to know it’s there’ anyway though!
Even the back of the Watch is impressive!
The back of the watch is made form black ceramic and sapphire crystal.
This allows radio waves to pass through both the front and back – resulting in improved cellular reception.
This, along with new speaker and microphone, make the Watch even better for staying connected.
Several new Watch faces available
Apple announced a range of new Watch faces.
To make use of the larger display, Apple has created several dynamic faces.
This includes a fire face, and a water face, in which water droplets dance around the screen.
Apple launches Series 4 Watch
Apple has announced the launch of its Series 4 Watch.
The Watch has been completely redesigned and re-engineered, and Apple describes it as ‘just beautiful.’
A new display has an almost edgeless display, with curved edges, and a 30 per cent larger face.
To take advantage of this bigger display, several apps have been improved – including Maps and Calendar.
Apple’s 2018 event begins
Apple’s 2018 event has finally started!
Press and Apple fans have gathered at the Steve Jobs theatre at Apple Park to see what Apple has in store.
Rumours suggest that Apple will launch three new iPhones, as well as an iPad Pro and new Apple Watch.
We’ll be updating this page as the event happens – so stay tuned!
Has something gone wrong?
With just minutes to go before the event begins, it seems that something may have gone wrong.
CEO, Tim Cook, tweeted: “No. Who can get it here quickly?”
It seems that Cook meant to send the message as a DM, and quickly deleted it.
It’s unclear what Cook was referring to – although we may soon find out!
15 minutes to go!
There are just 15 minutes to go before Apple’s 2018 event begins.
Press are quickly filling up the Steve Jobs theatre, eager to see what the tech giant has in store.
During the event, we expect to see three new iPhones announced, as well as a new iPad Pro, and Watch Series 4.
We’ll be updating this blog as and when key announcements are made, so make sure you check in!
Inside Apple Park
The event is being held at the Steve Jobs theatre, at Apple Park.
The enormous park took five years to build, and cost a whopping £3.5 billion.
An enormous circular building dominates the park, while other buildings include a fitness centre and the Steve Jobs theatre.
According to press arriving at the event, music is constantly played from speakers within the grass!
Tim Cook is ready to go
Tim Cook, CEO of Apple, has tweeted a picture from the Steve Jobs theatre, where Apple will soon reveal its 2018 iPhones.
He said: “Rise and shine! We’re ready for a big day at Apple Park!”
This was accompanied by a stunning sunrise over the Steve Jobs theatre.
The event will begin in just 45 minutes – stay tuned!
Just one hour to go!
There’s just one hour to go before Apple’s event begins!
The event starts at 18:00 BST at the Steve Jobs theatre at Apple’s campus in California.
You can watch the event live here.
Alternatively, Mirror Online will be covering the event live, so make sure you keep an eye on this page for the latest updates.
How to factory reset an iPhone
If you’re planning to buy a new iPhone and sell your old one, it is vital that you wipe it to remove any data you might left have on it.
- Make sure you’ve backed up your data if you want to keep it. Then…
- Tap Settings , then General , and then Reset
- Select Erase All Content and Settings
- Enter your iPhone’s passcode (if you have one)
- Tap Erase iPhone on the warning box
Hope that helps!
New Apple products we expect to see
Rumours suggest we could see at least five new Apple products today.
Three new iPhones are expected – an iPhone XR, an iPhone XS, and an iPhone XS Max.
Trust Apple to choose the most complicated names possible!
Aside from the smartphones, we also expect a new iPad Pro and the Apple Watch Series 4.
How to catch up on the Apple event if you miss it
If you miss the Apple livestream, the good news is that there’s an easy way to catch up on it.
Apple usually posts the keynote video to YouTube and there will be a replay on its website too.
Mirror Online will also be posted stories about all the biggest announcements, so make sure you check up on out site too!
Two hours to go!
Just two hours to go until Apple’s 2018 event begins.
To watch the live-stream, visit Apple’s website here.
Alternatively, Mirror Online will be covering the event live on this page, so make sure you keep an eye out for the latest announcements!
How much is Apple worth?
In July, Apple hit a major milestone, becoming the world’s first trillion-dollar company.
GBH Insights analyst Dan Ives told CNBC after the historic market move: “I think it just speaks to just how powerful the Apple ecosystem has become over the last few decades.
“This is not the end, that they hit $1 trillion. I view this as just kind of speaking to a new a stage of growth and profitability.”
We’ll have to wait to see how the new iPhones affect the price!
Will the new iPhones be waterproof?
One of the key features we now look for in a smartphone is water and dust resistance – and its likely the new iPhones will have just that.
That’s different to waterproof though.
Rumours suggest that the new iPhones will be rated IP67.
This means that they can survive accidental splashes, dunks, and floods, but wouldn’t fare well for prolonged times underwater.
What will Apple reveal? Latest updates
The latest rumours suggest that Apple will launch three smartphones – but under slightly different names than initially thought.
Rumours indicate that the smartphones will be called the iPhone XR, iPhone XS and iPhone XS Max.
Aside from the iPhones, we also expect Apple to reveal several other products.
This includes a new iPad Pro, and Apple Watch Series 4.
Where to watch the livestream
Apple’s event will start at 10:00 PDT (18:00 BST) today.
You can watch the event live from Apple’s website here.
Apple says that the stream is best experienced on an iPhone, iPad, or iPod touch using Safari on iOS 10 or later; a Mac using Safari on macOS Sierra 10.12 or later; or a PC using Windows 10 and Microsoft Edge.
Mirror Online will also be covering the event live, so make sure you check in her for the latest updates!
Older models drop in value
New research from tech trade-in site musicMagpie has revealed that models could lose up to 25% of their value over the next 12 hours.
Apple is set to make a big announcement tonight which may have a big effect on the value – and future – of your iPhone.
Looking back over previous years, iPhones have been seen to lose up to a quarter of their value as soon as a new handset is announced.
And with Apple expected to announce three new models in their Keynote tonight, now is the time for customers to sell if they want to get the best price possible.
How much does Tim Cook earn?
Tim Cook took over as chief executive of Apple in 2011, following the resignation of the company’s iconic co-founder, Steve Jobs.
And thanks to the performance of the iPhone X, Mr Cook saw his earnings for the year increase by 79% to a massive $102 million (£76 million) in 2017.
His stupendous earnings come mostly from bonuses tied to the company’s stock price.
This rose comfortably after the launch of the all-screen iPhone X.
As usual with Apple you can pre-order the iPhone 9 from Apple.com from roughly 8am (midnight US Pacific time) on September 14.
Rumours suggest that stock of the new iPhone 9 might be somewhat limited, thanks to some technical challenges around the LCD screen backlight.
If you want one, you’ll need to be quick.
If you’re not interested in pre-ordering then you’ll be able to get the new iPhones on September 21 in person at an Apple store or any other mobile phone retailer – stock permitting.
Will the new iPhones have headphone jacks?
Sadly, it’s very unlikely that any of the new iPhones will have headphone jacks.
Apple ditched the iPhone jack back in 2017 with the launch of the iPhone 7.
Thankfully, the new iPhones are likely to come with a Lightning connector, meaning you can still use your old headphones.
Alternatively, the iPhones will work with wireless headphones, including Apple’s own AirPods.
The names of the three new iPhones have allegedly been discovered inside the code on Apple’s official website.
The code suggests that the new names are iPhone XS, the iPhone XS Max and the iPhone XR.
While the iPhone XS and XS Max have been rumoured, this is the first we’ve heard of the iPhone XR.
We’ll keep you updated as soon as Apple announces the new names.
In the latest rumours, experts predict that the iPhone X Plus could be even more expensive than last year’s iPhone X, which cost £999.
The new top model is expected to have a 6.5-inch (16.5-cm) screen with an edge-to-edge display and be called the iPhone X Plus.
It would have an OLED display with richer colors, and Wall Street is targeting a price of $1,049 or $1,099 versus the current $999 base price for the iPhone X.
We’ll keep you updated as soon as the new prices are announced.
How much will the new iPhones cost?
Apple is yet to announce how much the new iPhones will cost.
However, we predict the following prices, based on previous launches – please keep in mind these are only predictions.
iPhone 9 – £699 to £749
iPhone XS – £899 to £949
iPhone X Plus – £999
We’ll keep you updated as soon as Apple announces the new pricing!
How to watch the Apple event
Apple will stream the event live on its website from 18:00 BST.
To watch the live-stream, you’ll need to use an Apple device, including an iPad, iPhone or Mac.
If you don’t have an Apple device, the good news is that we’ll be covering the event live on this page.
Make sure you tune in at 18:00 to hear all the latest updates!
Where is the Apple event?
Apple used to hold its iPhone event in the biggest conference centre it could find in downtown San Francisco. Previous events have taken place in the Moscone Center and the Bill Graham Civic Auditorium.
But since 2016, Apple has held all of its product launches at its very own keynote centre, which the firm built as part of tis new HQ at 1 Infinite Loop in Cupertino, Silicon Valley.
Having its own conference hall is a clever move on Apple’s part, as it helps keep launch dates underwraps for as long as possible, preventing people from more accurately guessing when the iPhone might launch.
In the past, people would call up big event spaces in San Francisco and take guess from their booked up schedules. However, now it’s all done in house it makes it impossible for people to glean such.
Aside from products, Apple may also reveal its new operating system, iOS 12.
As always the iOS update will be free and early predictions are that it will be available to download and install on your phone from September 18.
We predict several exciting new features, including a free speed boost and new Animoji.
Apple could also announced new augmented reality features, as well as a ‘Do not disturb’ feature, to help you limit your time online.
iPad Pro (2018)
Another new product we expect to see is the iPad Pro (2018).
The new tablet is rumoured to have many of the same features as the latest iPhones, including facial recognition technology.
However, some fans will be disappointed to hear that we expect that headphone jack to be ditched, and a ‘notch’ to be added to the front display.
Experts predict that the new iPad Pro will cost £679.
Apple Watch Series 4
As well as the three iPads, rumours suggest that Apple could also launch its Series 4 Watch.
The Watch is rumoured to have a range of new features, including a larger display and an entirely new charging system.
The device is expected to run on the WatchOS 5 operating system, including improved health-tracking options.
We’ll keep you updated as soon as Apple announces anything!
iPhone X Plus
The third new iPhone is predicted to be the iPhone X Plus – Apple’s biggest ever smartphone.
The enormous phone is expected to have a 6.5-inch display and a bigger battery, suggesting it will almost look like an iPad.
However, this big size is expected to come at a cost.
Rumours suggest that the iPhone X Plus will cost over £1,000 – so you better get saving!
The second new iPhone is expected to be the iPhone XS – a tweaked version of the iPhone X with some new features and a new colour option.
Like the iPhone X, the XS is expected to cost £999 at launch.
However, the big improvement over its predecessor is predicted to be an upgraded processor, boosting the smartphone’s performance.
And we expect to see a new gold colour option.
Apple’s first new iPhone is expected to be the iPhone 9 – an entry-level device that promises to bring the desirable look of the iPhone X to everyone buying a new iPhone this year.
Rumours suggest that the iPhone 9 will feature Apple’s facial recognition technology, FaceID, allowing users to unlock their smartphone by simply looking at it.
It is also expected to feature a single-lens camera, unlike its predecessor, the iPhone X.
In terms of price, we predict the iPhone 9 will cost between £649-£749 – significantly cheaper than the iPhone X.
What will Apple launch today?
Rumours suggest that Apple will launch three new iPhones at the event today.
These are expected to be called the iPhone 9, the iPhone XS and the iPhone X Plus.
However, there are several other variations of names circulating online, including the iPhone 11 and iPhone X Max.
We’ll keep you updated as soon as Apple announces the new smartphones.